LeadrPro’s original swipe-based design resembled a dating app more than a business tool.
Executives struggled to find relevant vendors quickly, resulting in just 10% user engagement.
Demo bookings, the platform’s main revenue stream, were being missed.
After analyzing the issues with the swipe-based design, I met with LeadrPro’s CEO and CTO to propose a hub-based system. The reasoning for this shift was clear:
We agreed that this shift would streamline the platform and boost engagement.
After analyzing the issues with the swipe-based design, I met with LeadrPro’s CEO and CTO to propose a hub-based system. The reasoning for this shift was clear:
The Vendor Hub was redesigned to help executives quickly identify relevant vendors and take immediate action, reducing friction in their decision-making process.
The demo scheduling process was reimagined to eliminate friction and enhance user efficiency and team collaboration. This redesign directly supports LeadrPro’s core objectives:
Increasing demo bookings
Streamlining user interactions
42% ↓
User Drop Off Rate
27% ↑
Profile Completeness
34% ↑
Time Spent on Profiles
The features were carefully chosen to maximize user engagement and drive key business outcomes. Each tab focuses on reducing friction and ensuring users can quickly access actions that matter most, like demo bookings and vendor interactions.
33%
increase in vendor discovery interactions
26%
faster demo confirmation rates
12%
more timely demo attendance.
63%
higher communication engagement.
18%
increase in team management interactions.
🚨🚨 One Challenge: Event Misses Due to Lack of Cross-Hub Alerts!
While navigating between different hubs—such as the Software or Vendor Hub—users occasionally missed their scheduled events. This happened because there were no cross-hub notifications reminding them of upcoming events while they were focused on other tasks in different hubs.
To resolve this, we introduced cross-hub integration, ensuring that users are notified about their events, regardless of which hub they are currently using. This way, they can stay informed without missing any important engagements.
The impact of the redesign was clear:
The redesign boosted demo bookings, deepened vendor interactions, and increased user engagement. Cross-hub integration and streamlined navigation led to higher satisfaction, and most importantly, these changes drove $42K in online sales, reflecting real business growth.
Converting Event Attendees to Demo Bookings:
Maximize Event Value
Implement follow-up prompts and targeted incentives (e.g., exclusive offers) post-event to drive demo bookings, converting attendees into leads. This directly boosts revenue and leverages event participation for higher conversions.
Point System Integration:
Increase Engagement with Rewards
Expand the point system to reward actions like event attendance, demo bookings, and referrals. Tiered rewards incentivize repeat engagement, driving higher retention and more vendor interactions.User Retention Tactics:
Keep Users Active
Use AI-driven recommendations and reminders for uncompleted actions (e.g., unbooked demos, incomplete profiles) to pull users back, ensuring higher retention and repeat engagement.